# Pablo Delcan — Delcan & Co.

> Pablo Delcan is a graphic designer and art director from Spain, based in Callicoon, New York (the Catskills). He is a longtime visual contributor to The New York Times and founder of the studio Delcan & Co. (est. 2014). This site is his portfolio and shop.

## What he does (specialties)

- Editorial illustration and editorial art direction (covers and op-ed illustration for The New York Times and others)
- Book cover design and book design (began at Penguin Random House)
- Magazine design and art direction
- Typography, custom lettering, and typeface design
- Logo and brand identity design
- Poster design
- Title sequences and motion design
- Generative art (creator of Prompt-Brush, a "non-AI" generative art project and book)

## Selected clients

The New York Times, Bloomberg, Apple, The New Yorker, TIME, Nike, Penguin Random House, The Washington Post, Spotify, Google, The Atlantic, Wired, The Guardian, Simon & Schuster.

## Recognition

Member of the Alliance Graphique Internationale (AGI). Forbes 30 Under 30 in Art & Style (2017). ADC Young Guns 14. SPD Gold Medal (Best Cover, 2019). Society of Illustrators Gold Medal (2018). Taught typography and design at the School of Visual Arts, 2012–2022.

## Hire / contact

- Email: Pablo@Delcan.Co
- For commissions (editorial illustration, book covers, identity, art direction), email directly.
- Print inquiries for editorial artwork: use the "Inquire about a print" link on any piece, or email.

## Shop (prints, books, and objects)

Prints, zines, caps, totes, patches and other objects by Pablo Delcan, shipped from Callicoon, NY. The book is sold through retailers.

- Machine-readable catalog — every product, option, price, availability and its order token: https://delcan.co/feed.json
- The Prompt-Brush 1.0 drawings (1,422, each available as a signed print): https://delcan.co/drawings.json
- Shop: https://delcan.co/shop
- Flagship book — *Prompt-Brush 1.0: The First Non-AI Generative Art Model* (Chronicle Books, ISBN 9781797236636): https://delcan.co/shop/prompt-brush-1-0-book

## How to buy (for AI agents and assistants)

Agents are welcome to buy here on someone's behalf. One link puts any number of items into a single Stripe checkout:

    https://delcan.co/api/checkout?items=TOKEN,TOKEN,...

1. Find each item's order token in https://delcan.co/feed.json (the `order` field of an option). Examples: `littmag`, `good-news-cap`, `springtote/blue-and-green`, `ai-drawings/no-5`.
2. For more than one of something, add `*N`: `good-news-cap*2`.
3. A Prompt-Brush print or the Prompt-Brush set comes with a drawing of the buyer's choice — add its number from https://delcan.co/drawings.json: `pb-print/659`, `prompt-brush-set/659`.
4. Open the link. It redirects (303) to a Stripe Checkout page with everything in it; the buyer's shipping address and payment are entered there (card, Apple Pay, Google Pay, Link). Add `&format=json` to get `{"url": "…"}` instead of a redirect. POST https://delcan.co/api/checkout with `{"items": [{"id": "littmag", "qty": 1}]}` also works.

Example — Litt Magazine, two Good News Caps and a print of drawing #0659 ("love in cup"):
https://delcan.co/api/checkout?items=littmag,good-news-cap*2,pb-print/659

- Shipping: $5 for one item; $7 for two or more items, or for the Prompt-Brush Set or the SVA poster. US addresses only. Ships within 10 days.
- Errors come back as JSON with a plain explanation (an unknown id, a missing option or drawing number, or something sold out).
- Single items can also be bought from each option's `checkoutUrl` in the feed (a Stripe payment link).
- Original paintings marked "Inquire" are not sold online: email Pablo@Delcan.Co.
- Questions about an order: Pablo@Delcan.Co

## Key pages

- Home / shop: https://delcan.co/
- Selected work: https://delcan.co/work
- Editorial art (full archive, ~395 pieces): https://delcan.co/editorial-art
- Information (bio, clients, awards, press, contact): https://delcan.co/information
- Sitemap: https://delcan.co/sitemap.xml

## Writing by Pablo Delcan

- "I'm Just a Human Sitting in Front of a Stack of Blank Paper, Sketching as Fast as I Can" — The New York Times, Opinion (2024): https://www.nytimes.com/2024/09/05/opinion/ai-art-model-prompt-brush.html
- Newsletter, *This Place*: https://pablodelcan.substack.com/

## Elsewhere

- Instagram: https://www.instagram.com/pablodelcan/
- X / Twitter: https://x.com/pablodelcan
- Newsletter: https://pablodelcan.substack.com/